$40,000 profit on Cardione IT: an Italy funnel breakdown from test to scale

We present a case study from our partner at Euphoria Traffic Team. Let’s break down how a working launch model was built for the European market in the hypertension niche with Facebook traffic.

Key campaign metrics

• Working period: 01.09.2022 – 30.09.2022.
• Traffic source: Facebook.
• Offer: Cardione IT.
• GEO: Italy.
• Spend: ~$39,470.
• Revenue: ~$78,120.
• Net profit: ~$38,649.
• ROI: ~98%.

Technical setup and consumables

The following setup was used for stable operation:

• anti-detect browser: Octobrowser;
• proxies: mobile, strictly matching the account GEOs;
• accounts: high-limit solutions (high-limits);
• cloaking: Keitaro filters (local integration method);
• white pages: built with website builders.

Offer selection and promo materials analysis

The “hypertension” and “joints” verticals are among the most stable and simplest in terms of creative development. A large pool of accumulated pre-landers made it possible to run solid split tests to find the best solution.

The launch algorithm was as follows: all available variants were pulled from spy services, then tested in a split until a winner emerged. In the end, a standard pre-lander in the “interview with a doctor” format was chosen, with the text slightly adapted to match the ad creatives.

Creatives and optimization strategies

At the testing stage, teasers were used that had previously shown strong results on other European GEOs and collected high CTR. The advantage of such ads is that they aren’t tied to a specific country, which allows fast scaling across all of Europe.

However, a common problem arises: promo materials collect great clicks but don’t convert. In such cases the team works on improving relevance: a doctor or a photo of the product itself is added to the image. After these edits CTR inevitably drops, but the final revenue grows thanks to a qualitative improvement in conversion.

Launch process and scaling

After the final funnel setup, Facebook metrics stabilized at: CTR — 15%, CR — 0.9%. Thanks to cheap clicks, the average cost per lead (CPL) was only $8. With a payout of $45 and an average approval rate of around 38%, the final ROI was almost 100%.

Account setup

Different approaches to accounts were used:

1. Low-limit accounts were used at the testing stage to refine the launch model.
2. High-limits: once a working variant was found, BMs with limits of 250 for each of the 5 ad accounts came into play, as well as unlimiteds.
3. Fan Pages: both purchased pages with prior ad activity (PZRD) and the team’s own farmed accounts were used.

Although accounts didn’t live long, quick replacement kept traffic volumes at the needed level.

Results

In just one month, on a single funnel, almost $40,000 of net profit was earned (excluding the cost of consumables).

Source: Euphoria Traffic Team case study, first published in the Shakes.pro VK community.