How to Read Offer Statistics: Successful Launches and Partner Revenue

An offer card and our ratings both revolve around two key numbers: the successful launch rate and partner revenue for the quarter. The problem is that both are often misread: the first gets confused with approval rate, the second is taken as a forecast of your own earnings. Let’s break down what’s behind each metric and how to make decisions based on them.

Successful launches: what counts

We count a launch as successful if it ran for ten days or more. This filters out random attempts: a partner comes in for a day, burns a test budget and leaves — such a launch doesn’t make it into the successful ones. The successful launch rate is the percentage of partners whose work with the offer turned out viable, out of everyone who tried it.

Important: only offers with five or more launches per quarter make it into the rating statistics. Otherwise the number means nothing — an offer with two launches can show a success rate of 100% or 0%, and both would be pure chance.

What the successful launch rate is not

It is not the approval rate. Approval is the share of confirmed leads within a launch; launch success is the share of partners for whom working with the offer worked out. An offer with a high approval rate can be hard on moderation or demanding about the funnel setup, and then its launch success will be modest. And vice versa.

It’s also not a guarantee of your result: the rate is calculated across all marketplace partners, with different traffic sources and setups. But as a first filter it’s the strongest of the open metrics: if an offer shows 60–80% successful launches on a sufficient sample, the probability that it will perform is high — and the rest is up to your setup.

Partner revenue: what it is

The second column is the combined revenue of all partners on the offer for the quarter. Not average revenue, not the top earner’s revenue — the total. So you can’t read it as “that’s what I’ll earn”: the figure depends on how many partners ran the offer and at what volumes.

What it actually shows is the offer’s capacity: how much money in total it can generate under current conditions. High revenue means serious volumes have already been poured into the offer and it handles them.

The two numbers together: how to read combinations

Meaning emerges when you look at the metrics as a pair. A live example from the Q3 2026 rating:

A high percentage with moderate revenue — an offer for a quick start and testing your setup. A lower percentage with higher revenue — a high-capacity but more demanding offer: it makes sense to go there with a proven setup. Posteron NG from the table is an extreme case: 65% successful launches at the highest revenue in the entire rating, $107,745. Both situations are normal; the only question is what your current goal is.

Dynamics matter more than a snapshot

One quarter is a photograph; two quarters are movement. In Q2 2026 Posteron NG was in RATING30 with 50% and $94,104; in Q3 it’s already 65% and $107,745, plus it entered the top five of the club’s RATING50. An offer that grows on both metrics for a second quarter in a row is more reliable than a one-time leader: it has confirmed not just a point, but a trajectory.

RATING30 and RATING50: two ratings for two questions

To keep the metrics from getting mixed up, we have two ratings. RATING30 is sorted by successful launch rate and answers the question “what’s easier to launch with” — its offers come with a three-day approval guarantee: if your approval in the first three days falls below the offer’s average, we compensate the difference. RATING50 is sorted by partner revenue and answers the question “where the money is” — it’s the club rating for Spirit Club residents.

How to use this

The reading order is simple. First, the successful launch rate — to filter out offers the market as a whole struggles with. Then partner revenue — to gauge capacity. Then quarter-over-quarter dynamics, if the offer isn’t in the rating for the first time. And only after that — payout, GEO and terms, because launch numbers don’t cancel out the economics of your specific setup.

Full offer statistics are available in the marketplace dashboard.