How Advertisers Get Started with Shakes: From First Contact to Launch

How Advertisers Get Started with Shakes: From First Contact to Launch

Advertisers approaching a nutra marketplace for the first time often expect bureaucracy: questionnaires, weeks of approvals, opaque stages where everything stalls. At Shakes.pro the process is simpler — but not “formal”: it is sequential. Every step exists not for the sake of procedure, but to make the start fair for both sides: you don’t spend budget on a test that is guaranteed to fail economically, and our partners don’t send traffic to an offer with unpredictable approval.

Below is the entire onboarding funnel, step by step — from the first conversation to the first leads. This is how it works in practice.

Step 1. Checking Model Fit: COD and CPA Only

The first thing we establish is compatibility on the basic mechanics. Shakes.pro works only on the COD (cash on delivery) model and only on CPA: partners are paid for a confirmed order, not for a submitted lead form.

Why this step matters: if an advertiser works only on straight sale or only on CPL and is not ready to test COD, we honestly won’t be a fit for each other — and it’s better to learn that in the first ten minutes than after a week of correspondence. Conversely, if COD is your working model or you’re willing to try it, the conversation continues.

Step 2. Discussing Geographies — and Choosing the One Where You’re Strong

We ask about every GEO where you operate or plan to operate. This gives us the full picture: where your call center has been running for a long time, where logistics are established, which markets are your priority.

But for the launch we propose not a GEO that is new to you, but one where you already have traffic and a working call center. The reason is simple: on familiar geography you know your math — the call center is proven, the buyout rate is known, approval is predictable. A test under these conditions genuinely measures the quality of the marketplace’s traffic instead of mixing it with the risks of a new market. On our side, we look at which GEOs our partners are currently running and choose the intersection: your strong GEO plus active demand for it. Expansion across geographic markets is the next stage, after a confirmed test.

Step 3. You Send Your Top 3 or Top 5 Offers with Data

Next we need specifics. We ask you to send your strongest offers — a top 3 or top 5 — with data on each: name, terms, total approval rate, payout, product price.

Why this step matters: we don’t take “the whole catalog” and we don’t pick an offer by a pretty landing page. We choose from what has already proven its economics in your hands. It is exactly these numbers — approval, payout, price — that determine whether an offer will work for the marketplace’s partners.

Separately, about approval: we look at the organic total approval rate, not at promises. If an offer organically delivers, say, 15 total, then a promise of “we’ll make it 20 for you” is unrealistic — and we’ll say so directly. If approval is low, the honest recommendation is this: work with your call center and current traffic, and come back when the number has grown organically. That’s not a rejection — it’s protection of your budget and our partners’ time.

Step 4. The First Test — on a Safe Niche

We launch a new advertiser not with just any offer from the submitted list, but with a safe niche: diabetes or joints.

Why: in these niches audience behavior is predictable, and if approval drops during the test, the cause can be found and fixed. Niches like potency, on the other hand, are unpredictable: with low approval there it’s impossible to tell whether the call center or the traffic is at fault, and the test turns into guesswork. Once the base niche confirms the economics, we add the rest gradually — one at a time, with the numbers under control.

Step 5. Agreeing on Terms — Without Rushing

Payout and terms are the part where we deliberately take our time. Our principle: it’s better to decline than to agree to mediocre terms. Mediocre terms produce mediocre results: partners are weakly motivated, volumes don’t grow, and both sides end up disappointed in a cooperation that could have worked.

Without fanaticism, of course: if an offer is slightly below the target figure, that’s negotiable. But an honest conversation about benchmarks at this stage saves months of disappointment later. We protect the economics of both sides, because the marketplace earns only when both the advertiser and the partners earn.

Step 6. Statistics: One Week Minimum, Ideally 2–3 Months

Before onboarding we request statistics for the offer: one week at minimum, ideally 2–3 months. We look at organic approval, volumes, and dynamics.

Why this step matters: a single day or a couple of random numbers say nothing. A week shows the current level; a quarter shows stability and trend. Without statistics we don’t onboard: this protects against situations where an offer looks workable on paper but its approval was actually held up only by one-off promotions. If your data is honest, this step is simple for you: an export from your CRM, and that’s it.

Step 7. Deposit

A deposit is required to start working. This is the standard mechanics of mutual commitment: our partners start buying traffic for your offer from day one, and the deposit guarantees that confirmed orders will be paid. For an advertiser with working economics, this is not “frozen money” but working capital that starts performing immediately after launch.

Step 8. Contract and Filling In the Offer Information

Once terms are agreed, we sign the contract and move to the technical part: filling in the offer information. This includes the product description, terms, restrictions, and creative requirements — everything partners will see in the marketplace and use to decide whether to launch. The more accurately and honestly the offer card is filled in, the fewer misunderstandings in the work and the faster partners start running traffic.

Step 9. Launch: 50–100 Leads per Day and Growth Based on Results

We start with a limited volume — usually 50–100 leads per day, depending on your operational capacity. This is not distrust but a way to get clean data: how your call center approves our traffic, how deadlines are met, how the economics add up on real orders.

We also discuss cap capabilities in advance — the volume you’re ready to grow to. It’s more interesting to build long-term work with advertisers who have headroom in call-center capacity and logistics: volume scales based on results, without sharp spikes that break processing quality.

What Happens After Launch

Launch is not the finish line but the beginning of the working format. We watch how the offer gets approved, how the advertiser gives feedback, and we ask to be told about everything that affects the result: incorrect creatives, errors and nuances on the partners’ side, volume discrepancies. The standard we aim for is constant two-way feedback, not a report once a month.

And one more mechanics worth knowing about: the marketplace’s managers keep a wishlist — they record which offers and GEOs partners are interested in. If there’s no exact match for your request right now, one may appear in a few months — and then a suitable offer will be offered to you first. A conversation started today works for the future as well.

Where to Start

If you work on COD, have a geography with a working call center, and have statistics on your strongest offers for recent months — that’s enough for a first conversation. Send us your terms and numbers: we’ll check the fit on model, GEO, and approval, and tell you honestly whether there’s a basis for launch — now or after some refinement on your side.